![]() ![]() Other possible ways to generate recurring revenue include charging for the use of services like Tweetdeck or advanced user features like “undo send” or profile-customization options. At least one idea being considered is related to “tipping,” or the ability for users to pay the people they follow for exclusive content, said the people, who asked not to be named because the discussions are internal. To explore potential options outside ad sales, a number of Twitter teams are researching subscription offerings, including one using the code name “Rogue One,” according to people familiar with the effort. The company’s user base in the U.S., its most valuable market, has also started to plateau, meaning it can’t rely on simply adding users to juice revenue. Twitter, the thinking goes, would benefit from a separate revenue stream that isn’t as reliant on brand advertising. and Snap Inc., and Twitter’s slice of the digital ad market globally remains at at a lackluster 0.8, per cent according to EMarketer. That business has grown in recent years at a slower pace than competitors like Facebook Inc. ![]() The majority of Twitter’s revenue comes from targeted advertising, which serves up promoted posts aimed at specific groups of users. is building a subscription product as a way to ease its dependence on advertising – a plan the social network has considered for years, and one that has taken on a heightened priority given the pandemic and pressure from activist investors to accelerate growth. ![]()
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